Today I am trying to focus on creating a Brand Identity for Worthen’s Mercentile. Etsy’s handbook has an entire very helpful article on this topic along with some excercises to help the budding shop owner.
I want Worthen’s to give people warm fuzzies. I want them to feel like they are in a friendly small town store. I want folks to feel like they can trust me to deliver only quality handmade goods and vintage finds, that what they see on the screen is exactly what they will get. I want Worthen’s Mercentile to give a cozy, rustic, whimsical, but sophisticated vibe.
My shop’s values: Quality, honesty, originality, fun, history
|bolt of raw linen from linen4life.net|
|come on in, I'll be with you in a moment!|